TikTok have entered the music marketing and distribution field with their brand new platform called SoundOn.

The platfrom which has been created to empower new and undiscovered artists, allows musicians to upload their music directly to TikTok and earn royaltys each time thier music is played. 

SoundOn will also allow users to distribute their music to other platforms such as Spotify and Apple Music. 

Ole Obermann, global head of music at TikTok, said: "New artists and musical creators are a vibrant community within  TikTok and SoundOn is designed to support them as they take the first  steps in their career. Our SoundOn teams will guide creators on their  journey to the big stage and bring the expertise and power of TikTok to  life for the artist. We're incredibly excited about how this will  surface and propel new talent and how SoundOn will contribute to an  increasingly diverse and growing global music industry."

SoundOn is currently available in the UK, US, Brazil and Indonesia, with a growing number of artists choosing to use the platform.